Colour Centre needed to transform their website and whole brand to boost their appeal for retail customers.
We used our experience, skills, active listening and confident promotion of ideas to help the Colour Centre transform their website and whole brand ready for the launch of their eighth UK store.
The Colour Centre had an established website, albeit heavily trade-orientated, and the emphasis needed changing to appeal more towards retail consumers.
We produced a completely new brand identity with a roll out that included business stationery, marketing material, retail shop exteriors and interiors as well as vehicle livery.
To accompany the new retail focused look, a fully responsive website was developed with local SEO best practices embedded into the solution. This laid the foundations for each current and future store to have the best chance of users finding their closest brick-and-mortar Colour Centre within a certain geographic area.
What we do.
Iconnet are professional, enthusiastic and really understand our brand and requirements – we sensed that from the start. They're a joy to work with and we look forward to continuing our business relationship.
See how our full range of tailored digital services can help give your business that extra boost.